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| Barely a year after its inception, Fil-Estate's founders saw the need to branch out from marketing to development and management services. Thus, several companies, each with specific area of activity, were formed to better fulfill Fil-Estate Realty's original commitment to provide first class homes to all its clients. These firms now comprise the Fil-Estate Group of Companies.
Fil-Estate Realty Corp.(FERC), the original company founded in 1981, remains as one of the marketing arms of all projects of the group, including other subdivisions, townhomes and condominiums contracted for marketing by the company. The firm is headed by its president, Mr. Noel M. Cariño. FERC was named as "Marketing Organization of the Year" by the Chamber of Real Estate and Builders Association (Creba) in 1992; FEDI was named "Developer of the Year".
Fil-Estate Realty's remarkable growth was made possible by its most important asset, its people. And the three pioneers saw the need for these people not only to earn well but also to be able to plan a career in real estate selling. Because of this need, a vision was born --- the performing and loyal force personnel of Fil-Estate Realty could rise from the ranks to be presidents of their own Fil-Estate company, in partnership with the three pioneers. |
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